In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
Marketing for B2B and today’s Buyer’s Journey - Mark Donnigan Interview Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the
Marketing for Business to Business Selling and today’s Buyer’s Journey - Mark Donnigan Interview Startup CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the
Mark Donnigan Streaming Media Executive
About Mark Donnigan:Mark Donnigan is VP Marketing for Beamr, a software company, and image science pioneer focused on video solutions for OTT streaming services and MSOs that is backed by Verizon and former Alphabet Chairman Eric Schmidt. Mark has worked to build several trailblazing companies in the video industry, including VUDU, the first consum
Mark Donnigan is a marketing leader, problem solver, and first-principles thinker who is creative and analytical.
This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About