Mark Donnigan Streaming Media Executive







About Mark Donnigan:

Mark Donnigan is VP Marketing for Beamr, a software company, and image science pioneer focused on video solutions for OTT streaming services and MSOs that is backed by Verizon and former Alphabet Chairman Eric Schmidt. Mark has worked to build several trailblazing companies in the video industry, including VUDU, the first consumer VOD streaming service that was later acquired by Walmart. Kaleidescape, a home entertainment server company, and MOD Systems, a digital kiosk delivery service backed by Toshiba and NCR. Mark has worked with the CEA/CTA, and other industry-specific consortia while traveling and speaking widely about the development of streaming video technology and business. Mark’s industry contributions include working actively on the development of UltraViolet DECE, the first cross-industry digital locker initiative which enabled digital content to be portable across platforms and service providers. Mark is a technologist who lives to translate the business needs of the market to video solutions that can scale to meet the needs of the future.



At Beamr, as head of marketing, Mark Donnigan operates in a highly dynamic B2B enterprise market space, fusing account-based marketing (ABM) techniques, and content marketing strategy with digital marketing, search engine optimization and paid traffic tactics to accelerate inbound demand generation, brand building, and market development. Mark is responsible click here for the category design while architecting go-to-market plans and growth hacks, leading from the front in areas of sales, business development, marketing, and go-to-market execution. Mark is a student of the seminal work of Geoffrey Moore, Jay Abraham, Christopher Lochhead, Clayton Christensen and many more throughout his successful career.



With more than 20 years of professional success and having a formal education in Computer Science and Music, Mark Donnigan thrives when building new enterprises, whether early-stage companies that are pre-product, small teams breaking new ground inside a much larger enterprise, or growth-stage ventures about to reach escape velocity. Mark's International business experience and travel includes time spent in Israel, Taiwan, China, Europe, UK, and LATAM (Brazil).






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